Who was it who asked about the last mile being the hardest mile…

I was beginning to think that maybe this brand was cursed. It’s been a long process to get to this day. I€™ve been working on it for a year now. There’s been a lot of nights working into the early hours of the morning and a lot of staying in when I could have been out. I’m really proud of the brand that we’ve built and this is only the beginning. We’re only scratching the surface of the ideas and plans we have in mind for the future.

I have to thank Chris (Start Today Printing) who printed up the shirts and dealt with my unbridled nitpicking. He did a great job and supported us all the way. I have to thank George for taking some awesome pictures of the shirts that you can see now in the shop section. Last but not least, Jessica (S2UDIO) deserves insane kudos for this beautiful site that she made possible. Anytime I threw an idea at her the answer was simply “yes“.

Jon and I built this brand after years of working jobs for minimum wage. Heck…we’re still working those jobs. We wanted to create something that we could work hard at, and in the end, see the results of that work firsthand. I can€™t think of anyone else that has a bigger fire lit under his ass than Jon. €œNo€, is not an option with Jon and words like €œmaybe€ aren€™t used very often with him.

Anyways, I don€™t want to ramble too much. Be sure to check out our spring collection, which is up now in the shop section. Our summer line is in the works now and I€™m working hard to get that out to you guys as soon as possible.

Thanks for checking us out, we really appreciate it.