THE VANITY IS INSANITY

Thursday, May 28th, 2009

A lot of people are saying how much they like our Mirrors tee. It would be hard for me to try and figure out exactly why that it is. So guess what! I€™m not even going to try and figure that one out. But what I can do is tell you what the shirt means to me and the story behind the design. This is the part where you get really excited€¦because it€™s story time!

There are beautiful people in this world that think they are the ugliest thing. There are people who spend hours in front of the mirror in an ending search for €œperfection€. The sad part is there is no such thing as perfection, and these people were beautiful all along. This says something about us.

Somewhere along the line, we told ourselves that looks and outward appearance were more important than what we hold inside. Television and magazines might have a little something to do with this, just maybe. *wink wink* But I wont get too much into television for now, I€™ll save that for something we might have in our summer collection.

I see it all around me. So much time spent in front of a mirror looking for something that cannot be found, unless we start to believe that it was there all along. This shirt is for those people who keep looking in the mirror, searching for “beauty”, but find a monster staring back at them.

mirrorsdetail

The design of the mirrors tee is set up to look like a mirror in a way. The words €œBreak Your Mirrors€ are repeated to create this shape which is not unlike the shape of a mirror. When you look into the letters, or the mirror, Frankenstein€™s monster is looking back at you. I didn€™t choose this character simply because he looks cool or interesting, although he undeniably does, but I chose him for what he represents.

The monster is judged by the way he looks. While he might be a gentle creature, he is seen as a threat because of his outward appearance. I feel like his struggle in the world fit perfectly into this design. So many of us look into the mirror and see something looking back that we don€™t like. We see something that we fear may be disliked or unaccepted in our society.

Below the repeating text of “Break Your Mirrors” I placed our slogan “Only Ones Need Apply“. There are a few meanings behind this slogan but I’m not going to go into it just yet. I’ll let you try and figure out the relation between that slogan and the message behind the design.